Behind the Camera
Meet Samantha, creative studio owner in Phoenix, AZ
Services For Families, Brands & Memories.
I’m a native Arizona-based designer and photographer with a passion for turning moments into memories and ideas into visuals. I chose my business name to be Samantha “.xyz” because it reflects what I offer: services from A to Z. From capturing timeless portraits to building beautiful brands and curating custom prints, I help people tell their stories through thoughtful visuals and one-of-a-kind keepsakes.
My work is rooted in real moments and custom touches. I’ve photographed families, engagements, professionals, and brands, and I’ve designed everything from logos to wedding stationery to custom pet portraits. Now, I’m expanding into curated print services — albums, framed art, and wall mockups that help bring your digital memories to life.
I’m inspired by natural light and the red-rock glow of Sedona. When I’m not working, you’ll find me listening to literally every music genre, spending time with family (chasing my toddler), or sketching out my next print idea.
Whether you’re here for design, photography, or a bit of both — you’re in the right place. Let’s make something meaningful.
Fun Facts:
• Fluent in sarcasm and movie quotes 🎬
• Food is my love language ❤️
• My husband and I love taking our son to baseball games ⚾
• I drink too much coffee and never skip golden hour ☀️
" My goal is to make every session feel effortless, fun, and memorable, so you can simply be yourself while I bring your story to life. I’m truly honored to be part of your special moments and to create keepsakes you’ll cherish for years to come."
Samantha Abersold
How I Got Here
2007
Where it all began. I fell in love with photography in high school — starting with traditional film developing in the darkroom. Then we moved on to digital photography and my skills in Photoshop were born. Those early projects taught me how to see light, tell a story, and create with intention.
2013
Graduated from ASU with a degree in Business and Communication while working at GoDaddy during my final semester. I quickly developed more skills in photography. Before presets were a thing, I was out there clicking away on Polaroids and playing with every setting my Canon offered. From family snapshots to events, I was the one with a camera in hand.
2020
In late 2019, I got married and launched Samantha.xyz in January 2020 — taking a leap of faith to go all in and quit my job of 7 years. After years of working for companies that didn't fully value my creativity, I was ready to build something of my own. Business took off fast...until COVID. That curveball forced me to pivot, but it also reshaped my brand.
2025
I took some time off to grow our family, and I am more focused than ever to achieve my dreams. The power of the mind is our strongest asset; we can accomplish anything with the right focus and intention. I am excited to help others discover that joy and find what they truly desire as well.
