About
Meet Samantha—creative studio owner in Phoenix, Arizona
Services For Families, Brands & Memories.
I’m a native Arizona-based designer and photographer with a passion for turning moments into memories and ideas into visuals. I chose my business name to be Samantha “.xyz” because it reflects what I offer: services from A to Z. From capturing timeless portraits to building beautiful brands and curating custom prints, I help people tell their stories through thoughtful visuals and one-of-a-kind keepsakes.
My work is rooted in real moments and custom touches. I’ve photographed families, engagements, professionals, and brands, and I’ve designed everything from logos to wedding stationery to custom pet portraits. Now, I’m expanding into curated print services — albums, framed art, and wall mockups that help bring your digital memories to life.
I’m inspired by natural light and the red-rock glow of Sedona. When I’m not working, you’ll find me listening to literally every music genre, spending time with family (chasing my toddler), or sketching out my next print idea.
Whether you’re here for design, photography, or a bit of both — you’re in the right place. Let’s make something meaningful.
Fun facts:
• Fluent in sarcasm and movie quotes 🎬
• Food is my love language ❤️
• My husband and I love taking our son to baseball games ⚾
• I drink too much coffee and never skip golden hour ☀️
How I Got Here
2007
Where it all began. I fell in love with photography in high school — starting with traditional film developing in the darkroom. Then we moved on to digital photography and my skills in Photoshop were born. Those early projects taught me how to see light, tell a story, and create with intention.
2013
Graduated from ASU with a degree in Business and Communication while working at GoDaddy during my final semester. I quickly developed more skills in photography. Before presets were a thing, I was out there clicking away on Polaroids and playing with every setting my Canon offered. From family snapshots to events, I was the one with a camera in hand.
2020
In late 2019, I got married and launched Samantha.xyz in January 2020 — taking a leap of faith to go all in and quit my job of 7 years. After years of working for companies that didn't fully value my creativity, I was ready to build something of my own. Business took off fast...until COVID hit. That curveball forced me to pivot, but it also shaped the heart of my brand.
2025
I took some time off to grow our family, and I am more focused than ever to achieve my dreams. The power of the mind is our strongest asset; we can accomplish anything with the right focus and intention. I am excited to help others discover that joy and find what they truly desire as well.
The Work That Built This
Quick Stats✔️
- Designed and printed custom curated greeting cards for GoDaddy events, such as Valentine’s Day & International Women’s Day
- Photographed and styled 1st Runner Up of Miss Lebanon, Stephanie Salem
- Designed brand suites and created logos for local businesses
- Delivered custom Wall Edits for family sessions
Professional Skills💼
- Visual storytelling & mood-based photography
- I work with different tools such as: Photoshop, Illustrator, Canva, WordPress, and other platforms. I adept quickly to various platforms (all thanks to my years in tech👩🏻💻)
- Branding, logos, web design from ecommerce to weddings
- Worked for GoDaddy, Facebook, California Closets to assist with brand social and marketing
Receipts & Results
Photo Sessions, Web & Brand, Print & Custom Gifts
Sound Like We'd Vibe?
Let’s work together to create your vision. If you have any questions or would like to discuss a project, feel free to contact me at any time. I am always open to new opportunities and challenges.